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Like VCs, the colleges expect most of their return to come from a few huge success stories - they just don’t know with certainty which students those will be in advance. For example, if you can't tell somebody over the telephone or via email that you'd like, say, a $20,000 advance, it might be worth $3,000 to hire somebody who can. Of the available credentials, the IAAP WAS certification seemed like the one that aligned most closely with my goals as a web developer who also does accessibility (as opposed to a designer, UX researcher or tester). Not that this means you should expect to be able to get a $20,000 advance. Can a user tell what your practice areas are right away? Call a publisher's office and tell the person who answers the phone that you'd like to speak with an acquisitions editor about a book proposal you have. Then again, that depends what success means.
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